Tools & Integrations
Essential tools for running your HighLevel SaaS business
TLDR
Essential stack: HighLevel Agency Pro ($497/month) + payment processing (Stripe) + white-label support optional (Extendly or HL Pro Tools, $297-$897/month) + basic marketing tools. Total monthly cost: $600-$2,000 depending on scale. Start lean with just HighLevel, then add tools as you grow.
Core Platform: HighLevel
What's Included in Agency Pro ($497/month)
CRM & Sales
- • Contact management & segmentation
- • Pipeline management
- • Opportunity tracking
- • Smart lists & filtering
- • Custom fields & tags
Marketing Automation
- • Email marketing & templates
- • SMS marketing
- • Workflow automation builder
- • Trigger-based sequences
- • AI content assistant
Website & Funnels
- • Funnel builder
- • Website builder
- • Landing pages
- • Forms & surveys
- • Blog functionality
Communication
- • 2-way SMS conversations
- • Email conversations
- • Phone system (calls)
- • WhatsApp integration
- • Facebook Messenger
Scheduling & Payments
- • Calendar & appointments
- • Booking widgets
- • Payment processing
- • Invoicing
- • Subscription management
White-Label Features
- • Custom branding
- • Custom domain
- • Branded mobile apps
- • SaaS configurator
- • Rebilling system
White-Label Support Services
As your client base grows, support becomes a bottleneck. These services provide white-labeled technical support so your clients get help under your brand name.
Extendly
$297-$897/month
- • White-label support tickets
- • Customizable knowledge base
- • Done-for-you snapshots
- • Client onboarding calls
- • Zoom support sessions
Best for: Agencies wanting full white-glove support outsourcing
HL Pro Tools
Similar pricing
- • SaaS snapshot templates
- • Daily coaching calls
- • Branded demo videos
- • Advanced customization
- • Community access
Best for: Agencies wanting templates + training resources
When to Add Support Services
- • 0-20 clients: Handle support yourself - learn the platform deeply
- • 20-50 clients: Consider adding basic white-label support
- • 50+ clients: Full white-label support becomes essential
- • 100+ clients: Multiple support tiers or dedicated team
Essential Supporting Tools
Payment Processing
Stripe
2.9% + $0.30 per transaction
Recommended - seamless HighLevel integration
PayPal
2.9% + $0.30 per transaction
Alternative option, widely recognized
Authorize.net
$25/month + transaction fees
Enterprise option
Communication Infrastructure
Twilio
Pay-per-use SMS/Voice
Built into HighLevel, powers SMS/calls
Mailgun
Email delivery service
Integrated for transactional email
WhatsApp Business API
Conversation-based pricing
For international messaging
SEO & Analytics
Ahrefs
$129+/month
Comprehensive SEO research
Google Analytics 4
Free
Essential website analytics
Google Search Console
Free
Search performance tracking
Design & Content
Canva Pro
$13/month
Graphics and social media design
Loom
$12.50/month
Video recording for tutorials
Jasper AI
$49+/month
AI content writing
Lead Generation
Apollo.io
$59+/month
B2B contact database + outreach
LinkedIn Sales Navigator
$99/month
Advanced LinkedIn prospecting
Instantly
$37+/month
Cold email outreach at scale
Automation & Integration
Zapier
$29+/month
Connect 5,000+ apps to HighLevel
Make (Integromat)
$9+/month
More powerful, lower cost alternative
N8N
Self-hosted (free)
Open source, advanced workflows
Recommended Tech Stacks by Budget
Starter Stack
~$550/monthFor 0-20 clients - handle everything yourself, learn deeply
- • HighLevel Agency Pro: $497/month
- • Google Workspace: $6/user/month
- • Canva Pro: $13/month
- • Loom: $12.50/month
- • Google Analytics & Search Console: Free
Growth Stack
~$1,200/monthFor 20-50 clients - adding leverage and automation
- • Everything in Starter, plus:
- • Extendly Basic: $297/month
- • Ahrefs Lite: $129/month
- • Apollo.io: $59/month
- • Zapier Starter: $29/month
- • LinkedIn Sales Navigator: $99/month
Scale Stack
~$2,500+/monthFor 50+ clients - full team and systems
- • Everything in Growth, plus:
- • Extendly Pro or HL Pro Tools: $600+/month
- • Advanced SEO tools
- • Virtual assistant(s): $500+/month
- • Additional team tools as needed
- • Higher marketing budget
Native HighLevel Integrations
HighLevel connects directly with many popular platforms without needing Zapier:
Ads & Messenger
Ads, Analytics, Calendar
Stripe
Payments
Twilio
SMS & Voice
Zoom
Video Meetings
Calendly
Scheduling
WordPress
Forms & Data
Quickbooks
Accounting
Frequently Asked Questions
Do I need white-label support services from day one?
No. Start by handling support yourself - this helps you learn the platform deeply and understand common customer issues. Consider adding white-label support once you hit 20-30 clients and support is taking more than 15-20 hours per week.
What's the difference between Extendly and HL Pro Tools?
Both provide white-label support services. Extendly focuses more on hands-on support (tickets, calls, onboarding). HL Pro Tools emphasizes templates, training, and resources. Many agencies use both or switch between them. Try free trials to see which fits your style.
Can I use HighLevel without Zapier?
Yes, for most use cases. HighLevel has built-in integrations with major platforms and powerful native workflow automation. Zapier is mainly needed for connecting niche tools or complex multi-step workflows across different platforms.
What's the most important tool besides HighLevel?
Stripe for payment processing - it's essential for billing your clients. After that, prioritize tools based on your biggest bottleneck: lead generation tools if you need more clients, support services if you're overwhelmed with tickets, or marketing tools if you need better content.
Ready to Build Your Stack?
Start with the essentials and add tools as you grow
Ready to Start Your SaaS Journey?
Learn how to build a white-label SaaS business with HighLevel
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